Stellusz place

אוכל FOOD

Exposition Opening 5/22/23 (until 10/14)

The Holon Design Museum is proud to present the exhibition «FOOD», which examines the relationship between food and man and the role of design in this system. The exhibition will feature over 200 design works, items and displays by creators and designers from Israel and the world, including: Wim Deloitte, Naoto Fukasawa, Forma Fantasma, Ron Arad, Studio Larnert and Sander, Bompass and Parr, Misher Trexler Studio, Siglit Landau, Aram Gershoni, Reddish , Eyal Pinks, Omar Polak and more.

…”The relations between humans and their food are characterized by seduction:

The sound of a sunny-side-up egg being fried in a pan, the smell of fresh bread, grill marks on a seared chunk of meat, or the touch of holding a ripe avocado In one’s Dand – these are just a lew of the ways in which we are seduced by food Surprisingly, taste is the last of the five senses to participate in our eatina experience. The other four senses – hearing, smell, sight and touch – which from an evolutionary perspective serve as means of protection – are responsible for the sense o desire or repulsion that food awakens in us.

Humans and their food entertain a reciprocally influential dialogue The human cultivation or food began with our prehistoric ancestors, who gathered, hunted and grew produce, and continues today with contemporary processes of enhancement preservation and development. Food in turn, shapes, seduces and defines humans. We are catalogued personally, collectively and

socially as vegetarians, vegans, or carnivores, in accordance with the types of food we consume and the ways in which we consume it: organic or processed, home-cooked or ordered, alone or together. Food and our concern with if give expression to the set of values we adhere to in our everyday lives, while shaping social and individual identity and sell-perceptions, as well as the perception of others We are what we eat, and sometimes what others see us eat.

For the design world food is both an actual and a symbolic raw material:

Designers today are involved in researching developing and designing various stages in the life cycle of food, while responding to contemporary consumer culture, at times even critically. The exhibition examines the basic yet tangled relations between humans and food, as well as the complex status of design in this equation, by means of three chapters: «Needs and Desires,* «Attraction and Repulsion,» and «Restraint, Preservation and Liberation.» These dual concepts all exist in relation to the term «seduction » The works in the exhibition reveal different natural and artificial strategies of seduction, while offering contemporary narratives about humans and their food – stories that stimulate both our stomachs and our heads…”

Liora Rosin and Dana Benshalom

CEO: Danny Weiss, Chief Curator: Maya Dvash, curators: Liora Rosin and Dana Benshalom

«Ketchup and Mustard Theory«

“…One of the marketing world’s most prominent color theories is the «Ketchup and Mustard Theory» named after the two widely consumed fast-food condiments. The colors of these two condiments each elicit specific reactions: Red is identified with power and love, awakening the senses and causing viewers to become excited and filled with energy. Yellow, meanwhile, is identified with feelings of happiness, warmth comfort and nostalgia. Coincidentally or not, this range of sensations and emotions is also stimulated by a good meal.

This color combination was chosen for the design of the exhibition gallery spaces.

Suffice it to look at the branding colors of fast-food chains such as McDonald’s and Burger King, or at corporations in other fields such as credit-card and shipping companies (Mastercard, DHL), in order to note the prevalence of this color combination as a branding strategy. The marketing world devotes much attention to the message, meaning and connotations associated with different colors, whose use is vital to transmitting the visual messages accompanying verbal messages…”

The list of designers participating in the exhibition in alphabetical order:

The exhibition «Food«:
Aya Benator and Billy Regev, Eyal Pinks, Alon Sharid and Anat Gutberg, Astronaut Foods (manufacturer), Aroma Retail (manufacturer), Aram Gershoni, Bompass and Parr, Bar Faber, Guy Mashali and Racheli Boxenbaum, Dan Peretz and Natasha Bogoslavsky, Home Biogas (manufacturer), Helmut Smits, Hennessy Hammock (producer), Henry Hargreaves, Watermark Community Church, Volo (producer), Wim Delwa, Westergaard Frandsen (producer), Zach Choi, Hamotel Hayon, Yuval Harel, Yonit Kristal, Christian Mindertsma, Life Water Company (producer), Maya Ben David and Uri Ben Zvi, Mayo Water Art (Ziv Zohar, Shay Eden), Mega House (producer), Mon Saup Sau, Moreno Schweikle, Jenny Van Somers, Michael Spierer, Michal Fargo, Masaru Amoto’s office, Naoto Fukasawa, Nitzan Miost, Naa Lamdan, Next Nature Network, Studio Lernert and Sander, Studio M.L.A. (Michel Avitar and Carmel Bar), Misher Trexler Studio Steve Girlett, Siglit Landau, Simon and Jean Barry (Cola Life), Tim L’Jolin (P.E. Global), Omer Polak, Einat Arif-Galanti, Forma Fantasma, Cal- Ker Ein Carmel (producer), Kelloggs (producer), Clemens Eltbegoiti, Carolyn Neibling, Kronifo (producer), Ron Arad, Roni Landa, Rami Leveska, Shahar Kedem, Shira Kerat and Ithi Laniado, Reddish (Naama Steinbock and Idan Friedman)

The «Colored» exhibition:
Orimas Cadzavishis, Isaac Monte, Elaine Yan Ling, Bioforest, Jelly Belly (producer) in association with «Warner Brothers», David Miami and Ingo Stockholm, Yulia Pitia, Lori Brown, Mizuiro Ltd., Naama Nicotra, Fabula, PepsiCo (producer) .

Among the exhibited works: Cloaca (Wim Delois, 2000) – a mechanical production line imitating the action of the human intestines which will be at the center of the exhibition and will receive real food twice a day; The Meat of the Future – Knitted Steak (Next Nature Network, 2016) which deals with the future of meat and its design, Junk Food Mandala (Einat Arif Galanti, 2021) in a video work that includes 120 industrialized food items in a perpetual decomposition process; Home biogas is a system that turns food scraps into cooking gas and liquid fertilizer in an ecological cycle for green energy; Water spaces II (Sigalit Landau, 2020), Ripples (Ron Arad, 2017); Picnic on Mars (Omer Polak, 2022) is an installation about a futuristic food culture; A series of provocative works by Joe Duck and Bumpas and Parr – Cake Holes, Wilhelmina Sokol Tomita in Sampuro – a showcase of Japanese food, a work made especially for the exhibition. Zemantoga collective in interactive works that combine artificial intelligence and more. Among the works of the Lottery incubator we will see the speculative hummus of Studio REDDISH (Naama Steinbock and Idan Friedman), the work of Shahar Kedem – Ash Ash, the cooking movement: a couscous show by Aya Benator and Billy Regev, the Robinson effect by Maya Ben David and Uri Ben Zvi, and Dan Peretz and Natasha Bogoslavsky – Ohlo II and more

The exhibition «Taste from the future: an interactive sensory laboratory»:
Zamnatgoba Collective (Limor Peretz Samia, Inbal Reuven, Doron Naama Gelfer, Nir Jacob Younisi, Olga Stadniuk), Rotem Nahum and Hila Shamia.

The exhibition will also feature special projects created as part of the «Pais Art and Design Incubators» in collaboration with the Holon Design Museum. The Pais Incubators for Art and Design program was born as a response to the challenges of the Corona virus and with the intention of allowing artists and designers to continue creating in a professional, budgetary and social ‘enveloping’ framework, even when the world of culture stopped and ceased operations and when the museums were closed.

***The exhibition is held with the support of the Dutch Embassy in Israel

The lecture schedule + tour will be published later – purchase tickets on the Holon Design Museum website.

The exhibition will be accompanied by a series of fascinating lectures in which there will be a dialogue between chefs and designers

Entrance fee to the lecture + entrance to the exhibition – NIS 110

Purchase tickets through the Holon Design Museum website https://www.dmh.org.il/

Entrance fee to the exhibition: adults 45 NIS, youth (11-17) – 35 NIS, children (10-5) – 25 NIS, soldiers in mandatory service/disabled IDF/national service – 30 NIS, students/disabled – 30 NIS, Senior citizens residents of Israel – 50%, residents of Holon – 32 NIS, friends of the Design Museum Holon – free and members of Ekoum – free. Children up to 5 years old – free.

Exhibition opening hours:

Sunday: closed; Monday: 10:00–17:00; Tuesday: 10:00–20:00; Wednesday: 10:00–17:00; Thursday: 10:00–18:00

Friday: 10:00–14:00; Saturday: 10:00–20:00