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 stellusz  culture , israel  11/01/20251 minute

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Benny Gabbay, President of The Phoenix, and Eyal Ben Simon, CEO of The Phoenix, invited me to a press conference where the world premiere of “Haosef,” a documentary about the Phoenix Group’s art collection was screened. 
Producer: Erez Ben Harush 
Director: Ayelet Dekel 
An Israeli breakfast was served at the event, hosted by Ruti Broudo.

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“Haosef” (The Collection) is a new documentary directed by Ayelet Dekel, focusing on the Phoenix Group’s collection of Israeli art. The collection, established in the early 1970s on the initiative of Yosef Chachmi, includes over 200 works by key artists in the history of Israeli art, such as Reuven Rubin, Nachum Gutman, Moshe Mokedi, Ziona Tager, Yosef Zaritsky and many others.

The film examines the history of Israeli art, from the 1920s to the present day, and delves into topics such as collecting, the development of Israeli culture, and the connections between collectors and cultural institutions. It includes interviews with artists, curators, and collectors, and offers an in-depth look at the process of creating the collection and its significance in Israeli culture.

The premiere of the film took place at the Tel Aviv Museum of Art, in the presence of senior executives of the Phoenix Group and prominent cultural figures:

Among the members of the business community who attended to appreciate Israeli art at its finest were: Avner Hadad, CEO of Phoenix Investment House; Eli Schwartz, Deputy CEO and CFO of the Phoenix Group; Hagai Schreiber, Chief Investment Officer and Deputy CEO of the Phoenix Group; attorney Meni Naaman, Legal Advisor and Deputy CEO of the Phoenix Group; Shmuel Frankel, Chairman of Epsilon, part of the Phoenix Group, and his wife Anat Frankel; Amir Poshinsky, Deputy CEO of Phoenix, and his wife Dafna Poshinsky; Eyal Waldman; Tzvika Barinboim; David Fattal, Chairman and owner of the Fattal Hotels chain; Raviv Brookmayer, CEO of Wissotzky; Amos Shapira and his wife Heli Halevi; Orit Efrati, Chair of Shenkar’s Board of Trustees; Linda and Isaac Sadeh; Pninit and Pini Cohen; Lea and Shlomo Ness; Yoav Horowitz and his wife Gila Horowitz; Alona Barkat, owner of the Hapoel Be’er Sheva club; Orit Benbenishti, CEO of the Tagbor Group; Ofer and Revit Nemirodi, owners of Hevrat Hahshara Hayeishuv; Eyal and Smadar Shani, owners of the Lametayel Group; Tania Coen Uzieli, CEO of the Tel Aviv Museum of Art; Israela Shtir, owner of the Shtir Group; Dani Dayan, Chairman of Yad Vashem, and his wife Einat Dayan; Smadar Nemirodi; Ruti Brodo and her partner Guy Polak, who were in charge of the breakfast at the event.

The film was praised for its photographic aesthetics and its ability to present the fascinating history of Israeli art through the collection.